Hyde Streetwear — UI/UX Brand Experience Case Study · Matt Alexius

A UI/UX case study for a streetwear brand, showcasing modern interface principles, user flows, and high-fidelity Figma prototypes.

Hyde is a comprehensive UI/UX design project showcasing modern interface design principles, user flows, and interactive prototypes for a seamless digital experience.

What I learned

Stripping the UI to its bones and letting product photography carry the brand made the experience feel premium without extra ornament. Less interface, more product.